A showcase of culture and local talent through seamless connectivity.
DITO Telecommunity Celebrates 100 Years of Devotion at Peñafrancia Festival 2024
A showcase of culture and local talent through seamless connectivity.

Naga City experienced all-out fun and connectivity at this year’s Peñafrancia Festival with DITO Telecommunity. Celebrating a century of deep faith and devotion to Our Lady of Peñafrancia, DITO ensured to make this grand religious event even more joyous with vibrant experiential booths, performances, and engaging activities to showcase Bicolano culture through its collaboration with the City Government of Naga.

Official Page of Naga City Government and Photo by: Gab Relayo

Miss Bicolandia 2024: A Showcase of Grace and Empowerment

DITO aims to enhance the experience of Filipinos by proudly sponsoring key festival activities. A highlight was the Miss Bicolandia 2024 pageant, celebrating the grace, intelligence, and talents of young women from the Bicol region. The anticipated Coronation Night held on September 11, 2024, concluded with Miss DITO Telecommunity Bicolandia’s, Mikki Angela Barcela being crowned as the Miss Bicolandia 2024.

Official Page of Naga City Goverment and Photo by: Abay Pixels | Aldren Abay

TODo NA DITO sa Tagboan Arts Festival

DITO further elevated the festive atmosphere at the Tagboan Arts Festival from September 15 to 21, 2024. High-speed connectivity was provided through deployed cell sites on wheels, allowing everyone to enjoy seamless communication throughout the festival. DITO’s Experiential Hub immersed festival goers in fun activities with freebies and made it easier to purchase DITO products such as Level-Up mobile prepaid packs, postpaid FLEXPlans, and the new DITO Home 5G WiFi products.

DITO Telecommunity Experiential Hub at the Tagboan Arts Festival.

“DITO is committed to enhancing connectivity and supporting lively communities, and we were thrilled to have been part of this year’s Peñafrancia Festival, bringing exciting activities and our cutting-edge technology to celebrate with the Bicolano community,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.

Community Spirit Shines on DITO Day

DITO Day took the spotlight at the Tagboan Arts Festival on September 21, 2024. The day was filled with fun activities and events, including the TODO NA DITO Roadshow, where local talents showed their skills in various competitions and the TODO NA DITO Concert. DITO Day not only marked the conclusion of the festival but also brought the community together for a memorable celebration of culture, talent, and entertainment.

TODO NA DITO Roadshow: Celebrating Bicolano Talent

The TODO NA DITO Roadshow was filled with exciting competitions of TODO Gaming, TODO Sayawan, and TODO Kantahan which showcased the vibrant talent and spirit of the Bicolano community. The enthusiasm and energy of the participants not only entertained the audience but also created a sense of camaraderie. The champions included Zone of Lunatics for TODO Gaming, RINCONADANZ for TODO Sayawan, and Eden Mae Broqueza for TODO Kantahan, with each category also having deserving runners-up who contributed to the lively atmosphere.

TODO Gaming, TODO Sayawan, and TODO Kantahan Champions with (L-R) Shiela Briones, DITO Area Sales Manager for South Luzon Region, Hon. Nelson S. Legacion, Naga City Mayor, Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business, and Jocelyn David, Regional Consumer Sales Director for South Luzon Region 

Unforgettable Night of Music at the TODO NA DITO Concert

The festival came to a grand finale with the highly anticipated TODO NA DITO Concert, which featured electrifying performances from local talents like Ched Valencia and Calle IV. The night reached its peak with a spectacular final performance by MAKI, who captivated the audience with his hit songs, including “Saan?” and “Dilaw.“ His powerful performance ended the celebration on a high note, giving everyone a truly unforgettable experience. Check this video out to get a glimpse of the TODO NA DITO celebration!

MAKI performing at the TODO NA DITO Concert

DITO Telecommunity remains committed to supporting Filipino culture and tradition, while offering innovative technology and solutions to keep local communities connected. For more details about DITO, check out @DITOphofficial on Facebook, Instagram and TikTok or visit https://dito.ph/.  

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